Broadcast Ratings And the Future of Advertising

Ever wondered how ratings for your favourite broadcast shows and the future of advertising relate? Well, it appears they are quite closely intertwined! TV watchers are already becoming less and less tolerant of advertisements. Just shy of 90% of TV viewers claim to skip ads. With broadcast ratings reaching their tail end, you need to wonder whether this medium will be completely obliterated.

Online Brands digresses saying, "Media sellers still place high value in “primetime” TV slots, with an advertising slot during Shortland Street being approximately $15,000. But perhaps in the future this value will continue to decrease if broadcast ratings follow a pattern similar to America’s. Possibly one day smaller businesses will purchase TV advertising slots as they are cheap with little reach. Bigger corporations might focus on digital media and product placements during shows. Some shows may become an entirely sponsored 30 minute advertisement. Disguised as entertainment of course."

Read more here: http://onlinebrands.co.nz/423/broadcast-ratings-continue-tumble-future-advertising/

IKEA's New Technology Boasts Everlasting Battery Life, No Lag and HD Content

In IKEA's new commercial, the furniture and appliance giant puts Apple to shame in both the technology promoted and the clever style of advertising. Following the style of most Apple adverts, this promotion sells the consumer of a Bookbook - not an ebook or a digital book but a physical catalogue.

To further pitch the catlogue, IKEA positioned itself as a utiltraian. The narrator claimed, "Technology this life enhancing should be in the hands of everyone... So that is why this catalogue is free."

Read more and watch the advert here: http://onlinebrands.co.nz/2014/09/16/ikea-comically-pitches-print-catalogue/