Ever wondered how ratings for your favourite broadcast shows and the future of advertising relate? Well, it appears they are quite closely intertwined! TV watchers are already becoming less and less tolerant of advertisements. Just shy of 90% of TV viewers claim to skip ads. With broadcast ratings reaching their tail end, you need to wonder whether this medium will be completely obliterated.
Online Brands digresses saying, "Media sellers still place high value in “primetime” TV slots, with an advertising slot during Shortland Street being approximately $15,000. But perhaps in the future this value will continue to decrease if broadcast ratings follow a pattern similar to America’s. Possibly one day smaller businesses will purchase TV advertising slots as they are cheap with little reach. Bigger corporations might focus on digital media and product placements during shows. Some shows may become an entirely sponsored 30 minute advertisement. Disguised as entertainment of course."
Read more here: http://onlinebrands.co.nz/423/broadcast-ratings-continue-tumble-future-advertising/
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