An augmented reality ad for the new film Into The Storm has caused quite a stir. The advertisement made clever use of augmented reality to alter what would otherwise be a peace Sydney street.
Watch it for yourself here!
Online Brands comments on the ad saying, "Audiences quickly gather and seem enchanted, and somewhat mortified, to see their street get torn up through an augmented reality pane. Audiences are shown stumbling back, jolting and wincing as though they believed the tornado would rip through the screen."
Read more here: http://onlinebrands.co.nz/331/augmented-reality-ad-brings-viewers-storm/
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