Labour’s Defeat Points to a Forgotten Target Market

Are a political party's devastating defeat and market targeting somehow related? The simple answer is yes! These two seemingly absurd things are actually very closely intertwined, as illustrated by Labour's recent shocking defeat. Not only was Labour defeated humiliatingly, it was also defeated in 2008, 2011 and now again in 2014.

Online Brands comments, "In business terms, it has become disconnected from its target market and is struggling to win back market share. Politics is the ultimate marketing challenge, as every voter has just one vote, and everything the leaders do throughout their three years can affect the party’s brand identity."

Read more here: http://onlinebrands.co.nz/355/labours-forgotten-target-market/