Is Social Media a Passing Fad?

Social media has positioned itself quite well in the world today. It's not just a meeting place for youth anymore - a wide range of people are using it to communicate, collaborate and engage in their interests. Even business has started to play a vital role in it with pages for their brands to advertise and talk with customers. It's been a win-win situation. But is it past its best before date?

Social Media is Still Liked, Buzzed and Favourited

Some claim social media is still thriving and will continue to thrive. This may because of it’s unique selling point. Unlike previous communication tools, it it not just a means for people to communicate. Social media allows connections between individuals, groups and even businesses. It also allows individuals to create their own personalised online profiles and present their best selves – something which has not been possible with traditional media.

Abandon the Sinking SNS Ship

The second main perspective is that social media is on it’s way out and fast. This is because of stats that prove that social media, in particular Facebook, is growing old to segments. According to a study by Piper Jaffray, over one year Facebook use among teenagers plummeted from 72% to 45%.

It Might Not be Black or White

Digital death is not as absolute as it is in reality. This does appear to be a grey area. A third alternative which I would suggest is that social media may be slopping down but only in it’s traditional sense. Think of how far mobile phones have progressed. They now are more powerful than old computers! I would predict social media will become more commerce oriented. And we are already seeing signs of this.

Information curated from Online Brands.