Using Innovation to Reinvent and Outperform Existing Products

It is difficult to always be the first in line – especially when it comes to the new product line. Most businesses find themselves in an already saturated market. They need to fight-to-the-death to win over customers and beat competitors. And when your product seems hardly differentiated from your competitors, this is even more challenging! How do you succeed in this market?

Innovation is the key. While these products have existed for decades they are hardly true to their original form and technologies. While these enhancements are interesting to be seen on a larger scale, it is also fascinating to see improvements to smaller products.

Take for example a plain tennis ball. If tasked with trying to enhance a tennis ball, most people would be stumped. While not perfect, it is difficult for the untrained eye to see any way a tennis ball could be improved. But apparently there is a massive improvement that can be made, one that really does reinvent and outperform the existing good.

Tennis players may complain that regular tennis balls quickly lose their bounce after being taken out of the pressurised tube. And once out it was a steady and irreversible roll away from playability. But Pressureball, experts in restoring and maintaining bounce, made a tennis ball pressuriser to ensure tennis balls never lose their bounce. It can also be used to restore old tennis balls bounce! Compared with having to restock tennis balls every time they lose bounce, this company evidently used innovation to outperform existing products.

This innovative article was curated from Online Brands.